The Hitchhiker’s Guide to 

Applied Behavioural Science

A Journey to the land of Nudge for Marketers and Behavioral Consultants

Context is everything … But what is context?

The definition of what counts as context varies
depending on academic frame of reference:
• the behavioural economist decodes biases
• the sociologist networks and social norms
• and the anthropologist cultural traits

What if we could bridge their approaches ?

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