The Hitchhiker’s Guide to
Applied Behavioural Science
A Journey to the land of Nudge for Marketers and Behavioral Consultants
Context is everything … But what is context?
The definition of what counts as context varies
depending on academic frame of reference:
• the behavioural economist decodes biases
• the sociologist networks and social norms
• and the anthropologist cultural traits
What if we could bridge their approaches ?