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Ready to DOUBLE your packaging success rate?

Qual PackLab™ is PRS IN VIVO's hybrid qualitative approach for early-stage design screening in real-world context.

Rooted in Behavioral Science, it captures both instinctive and rational thinking at shelf - uncovering hidden drivers that nearly double design validation success rates.

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EXPLORE or SCREEN?

Do both! with PRS IN VIVO's Qual PackLab^TM

SYSTEM 1 or SYSTEM 2?

Qual PackLab captures BOTH! At Shelf!

Behaviour never lies…

turning real shopper reactions into winning design decisions

From autopilot to insight:

exposing hidden drivers behind everyday shopping

Where DESIGN meets INSIGHT:

From Real Observations to Pack Decisions in Real Time

The 1 SECOND Pack Test

What is seen. What is retained.

Decoding design to DRIVE IMPACT

Discover our Semiotics Add-on module